Any business or website owner will tell you that getting traffic to your site is only half the battle. The facts are that most people will leave a site without making a purchase or enquiring and will only engage with sites or brands they know and trust.
Big business know this, which is why they spend millions on TV ads and the like, to raise awareness and warm up potential customers over a period of time. We see it all the time and know it works, but until recently this type of strategy has been out of reach for most of us.
This has enabled them to put the squeeze on smaller, hard working business owners and entrepreneurs, out spending and out 'teching' the little guy.