Traffic & Sales Funnel Strategy For Online Yoga Platform

James Hughes


I will show you in this video the traffic and sales funnel strategy I created for an online yoga platform with a simulation of the possible results. You will see how I mapped out the blueprint of the sales funnel steps that will attract prospects, and turn leads into customers.

Creating a traffic strategy for your online business is vital to set yourself and your team up for success. Watch this whole video to know the techniques and ways to establish your strategy for your online business.

Video Transcript

Hi Semyon, hope you’re well. I’ve mapped out the funnel blue blueprint strategy and the traffic. So this is for the foundation. I’ve also done a simulation of what we can achieve with the way it is basically. So looking at everything, the document, and the conversations that we’ve been having you’ve got your a hundred basic fly yoga exercises. This will be funnel step one. This is your lead magnet. Okay.

This will then lead to the parents and kids fly yoga workshop, which currently you’ve got on $101 on the main site. Let’s try that for $97. Okay. This is for the funnel. We can obviously edit the ones on site as well, quite easily.

This leads to funnel step three, which is the order form. So the idea would be to get as much traffic flooded through as possible. I’ll get onto that in a second. Through funnel step one, get them to sign up for yoga exercises, the new one, the 101 with you know, some more irresistible copy on there, on the page at least. The funnel step two, which is a sales page. That’s for the parents and kids flying yoga workshop. Okay. At $97, this is the first product. Then funnel step three is the order form.

They’re not leads to the upsell. Now the upsell we’ll put in the premium product and we’ll do that at $297. Okay. So that’s a Sira fly yoga kids premium product. Once the purchase side, that leads to a thank you page, which is funnel step five in ClickFunnels. Now the thank you page, we’ll have steps on there. We can have landed doing it in a video. Thanks for purchasing the product. Please ensure you download your poster.

That’s step one, button two, we’ll link to the membership registration on the main website for the workshop and for the premium product, depending on which one they’ve bought, obviously the buy the premium one, but get what’s contained in the workshop. That’s how that works and the prices will need to be aligned with the main site. So the funnel and site are aligned.

At funnel step two, when people are signing up for that to go back a step when people are signing up for the lead magnet, driving traffic to here in all avenues channels, this leads to funnel step two at this point, the signup for the prospect follow-up sequence.

So this will have a download link in the first email, and that will also revisit the offer of the workshop. Okay. The $97 one. So we’re growing the email list and then we’re following up with the initial product. Okay. Then they’re going through the funnel, again, order form upsell of the premium product, and then the thank you page sermons and step one. Okay. So we’re following up with them, the prospects in this email sequence with the initial offer.

These are people that have signed up for the yoga exercises. Okay. So the first email received, once they’ve signed up, we’ll have the download link to the yoga exercises, but also prompt them towards the first offer, which is the workshop, which is normally $97 as affordable more to the muscles. So that’s how we get them into the sales funnel.

Then we upsell them to the premium. So if they don’t take it at this point, the second email, we talk about the problem. Okay. The problem that yoga teachers have to teach kids. So in this, restate the offer again. Okay. And then again, the third email, the agitation problem, and then how we solve it again, leaving them to the offer in another funnel again. So that’s where the prospect follow-up sequence will lead in. Then eventually when, where people purchase the workshop, we will create a prospect sequence promoting the upsell, which is the premium product. Okay. So that’s how that works.

Let’s look at the metrics that I’ve plugged in the traffic strategy. So the sources here will be Facebook ads, I’ve plugged in 500 visitors per month, traffic to articles. Now I’ve put a cost in of 1 cent per 500 visitors.

So $500 per month on articles. That’s 20 articles per month using the traffic strategy that I have and the tactics. So 500 of Facebook, Facebook ads, 500, the traffic articles, which is a content marketing sharing via the socials. So that’s content marketing, according to that in more depth re-targeting the 500 visitors as well. And what we will be doing is retargeting the people that are viewing the articles, which will be on the main site, which I believe in WordPress.

That creates looking at the figures, traffic sources sorry. I forgot to mention Google ads as well. The Google ads will be driving traffic to the articles that are posted. So not only we’re getting search engine optimization there, we’re getting traffic, we’re creating Google ads or driving traffic, fire, Google ads to the articles on the main website which will be pixeled.

And then we’ll re-target the people that engage with the content on Facebook. So the scene is on Google searching for the solution, and we’re fine. And then finding us two weeks, two days, three days, five days, one week, two weeks down the line, cause we’re retired on Facebook cause we’re retargeting them there. And this is where getting into the minds of Sira. We’ll be in their minds, we’re getting we’re following them around every opportunity. So that’s how we will convert even more.

It will bring, reduce the cost down because the cost per click usually is reduced using retargeting methods that I’ll use. So we’ve got two products creating a monthly revenue using this system of 4,300 and 777 per month that the traffic sources that are creating 1500 traffic over those three sources, three methods, the cost for that approximately 1300.

So in summary, that will create earnings per click for us for two, nearly $3 cost per lead, just over $2 cost per acquisition, $30 revenue, monthly 4,377, which is profit three, just over $3,000 per month. That is based on these figures here. So that’s 1500 coming through to the sales funnel. Okay. Which is a traffic source, 600 of those opting into the funnel to get the hundred basic flow yoga exercises at 40{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f}, I’ve plugged in a 40{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} opt-in rate there. Okay.

I think if we make that irresistible enough, we can get the 40{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f}. So that leads through to 600 of those lead to the sales page, put in 5{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} conversion. Okay. For that sales page, which is lower than probably well gap, but only time will tell. So converting a 5{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} at $97 will equate to 2,910. Okay. So 30 buyers from that, and then one person taking the upsell of the 2 97.

Okay. And then one person gets the thank you page. Well, actually 30 people getting that. So from the order form, so that is creating an income of the 2,910 plus the 2 97. Okay. Which is 3,783. And then if they’re not taking it, 95{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} are not taking it. They’re getting the emails. So of those 193 people sorry, of those 570 people, a conversion rate of 34{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} will go to the sales page. Okay.

If they don’t take it at 66{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f}, you’ll get a follow-up email, then 124 of those 376 people that, which has 33{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} of clicking on that will go to the sales page. And then a day later on the third email, follow-up 80 of a 250, 1 of those people, 32{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f}, which is 80 we’ll click on the sales page for the workshop, which is that one. Okay.

Funnel step two. And then this is where they re-enter the funnel via our email list. Okay. See how that works. So I’ll put in a 2.5{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} conversion. I’ve dropped it by half. Okay. It could be higher. It could be low. Only time will tell. So that’s $97. That’s creating 187, $3 on the purchase. Nine purchases with one purchasing the upsell. Okay. So that’s adding to the revenue and the profit traffic cost 1250 for the month merchant fees, $121 per the, per the merchant fees when you purchase the product. And that is creating those figures there via that simulation. Okay. So that is the sales funnel strategy and structure.

This is the traffic strategy that we all set up. Okay. So one, one obviously are two, well, one is very quick to set up this Facebook and the retargeting campaign. Okay. A bit longer and more gradual traffic, but the most important traffic at all is content marketing. And we can use to retarget them via Facebook and Google ads. Okay. So we’re driving the Google ads to the content, which is the articles that we create or pay somebody to create. So that’s, that’s it in there.

It’s a 500 per month for content marketing. Okay. So that’s how that works. That’s creating a profit per month. The foundation, so steps are funnel step one, the hundred basic fly yoga exercises, leading them to the tripwire product of the workshop. Okay. And more affordable. Get them over the line at $97. More people flooding through the sales funnel, then feeding through to the opposite of the 2 97 premium products. Okay.

Five steps to be built with a follow sequence prospect sequence by a sequence for the upsell. Okay. So that’s the strategy complete. What I can do is go have a look at the figures, make some suggestions, and we can look at some profitability scenarios, plugging in some different figures in the simulation. Okay. But this is how it works.

I think this is a really good one to get started. Obviously, you have to refine the copy in tandem with what we do for the funnel as well. But let me know what you think Semyon, and we can keep moving forward. Thank you.


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