Sales Funnel Strategy For Online Pest Control Business

James Hughes


Do you own a pest control business? What’s your strategy to get more clients? In this video, I will show you how creating a sales funnel in ClickFunnels is very effective and efficient. This also covers the utilization of content to do retargeting campaigns to your products and services, thus creating more sales for your business.

What type of business are you in? Let us know in the comments below.

Video Transcript

Hi, Justin. Thanks for the information that you’ve been sending me on Funnel Rolodex. It’s very helpful, indeed. Yeah, probably one of the most, I mean, I’ve already done a few of these gigs probably about eight now and you’ve, you’ve been very forthcoming with the information, which is excellent and helps me, help you easier if you know what I mean.

So, yeah. Great suggestions on the product. I’ve gone through this, the strategy document, which is the first-class you’ve effectively got, you’ve got your free download. You’ve got your physical book, you’ve got your video training and you, your high tickets, 1 9, 9, 7 bait station, which is perfect that all congruent the products.

I would simplify it even more. I would just give the physical book away, which I’ll show you in a second. You could test it with the physical booth, but you can also test it with a free download as well. I wouldn’t try and sell the ebook on the physical boot.

I think I’ve diluted too much. So I’ve looked at the document. Perfect. Don’t worry about confidentiality, you know, and never share other stuff. Well, I don’t go into major detail with other clients’ stuff. I just mentioned that he was in pest control. The website, sorry. I’ve looked at the continent, which is perfect for termites secrets. So you’ve got to get this published into a book.

Are you a physical book, which will be good links to the website? Yeah, I’ve looked through this and it’s perfect. Yeah, this will lead. This will be the front end to the physical book sign-up plan planning, symbol got about us. Great picture that yeah, graphically aesthetically looks first-class, it’s laid out as it always is because it’s a template and it’s laid out perfectly.

What I am going to suggest to you is that I would think long and hard about actually doing the main site on clickfunnels because you can’t, then you Alize where you can utilize the articles, but my strategy to get masses of traffic in the beginning, and to get 5,000 per month traffic from all organically, which from your articles based around a pest control, a highly recommended that you think about doing that.

I’m going to help you with that as well. And have the sales funnel in clickfunnels. Okay. Rather than have the ma or you can have the main site, but you could have the blog in WordPress.

That’s another way of doing it and having your main site and clickfunnels, if that makes sense. Okay. But definitely think long and hard about not long and hard, but give it, give it some thought about the content marketing.

And long-term rather than the term, because I can generate a lot of traffic and the search engine that we can utilize that like content to do retargeting campaigns to your products. So think long and hard about that or not the long and hard, but think long-term you know, there’s a pop-up so this is what I’ve done.

Oh, sorry. You went over your butt’s story is your Tiffany Starbucks story. I’ve read through this and yeah. It’s a standard epiphany story, which is fantastic.

Yeah. It’s got some emotion in there and how you come back from being done and it’s fantastic. Yeah. I should use that and utilize that in the emails and in your comments that you create and also on the homepage, perhaps on the website or about Justin and I read this as well, like in a much of doing a musical, a Schulman style yet big fun.

Our family’s a big fan of the greatest showman, a promo video of people dancing and performing in suburban streets, visualize this as we move up the street, protecting people’s homes. So they were turning into products, bringing communities and nerves together as we all protect our homes. That doesn’t sound crazy.

Okay. So I’ve plugged in some figures for a simulation 5,000 from articles, which is content marketing. So bear in mind this, you would need a blog. And the power of a blog is massive because it boosts up the search engine and it gives us an engaged audience that we can re target on Facebook and Google as well, eventually.

So think deeply about that. I’ll give that some more. So I’ve added 5,000 in there, but I’ve given it, you’re obviously going to have to pay for articles. You’re not going to have to be not going to have time to, I mean, write a basis of five to 10 articles yourself, but then pay somebody to do it.

Okay. And I’ll put a cost per click in just to give us a traffic source cost for the article. So I’ll put 25 cents in there. For Facebook, I’ve put in 1000 visitors just per month for now as a cost per click of $1. Okay.

That’s leading through to a free plus shipping sales funnel with the physical product, the termite’s secrets book at 9 95 shipping. Okay. With a conversion rate, 6.1{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f}. Then if they don’t take the offer, the signing up for the prospect sequence. Okay.

So we follow up with them. I put some simulation click rates in there that take the button to the order page. So 6,000 to come in from the traffic sources at a 6.1{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} rate of purchase the shipping amount, anywhere that’s 366 people that creates a revenue of I’ll just simulate that, that through again, just to make sure the figures are pulling through.

Yeah. That is creating a conversion of, and 69 people purchasing the book at $4,000, sorry, $3,601, and 55 cents. That is the conversion there on a five, sorry, on a 9{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} conversion. Okay. It could be a lot more, you know, depending on how you’ve warmed them up in terms of the content and the driving through to last, but I’ve just plugged that in for this simulation purpose.

Obviously, it can be changed. We can look at different figures, but 3 94 grand revenue on the front end or the physical book taking through to the upsell, a 5{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f}, 5{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} conversion. Now the upsell will be a video training that you have or create eventually. And the point you mentioned in the membership area.

Perfect. Yeah. When the purchase, the upsell, get them in the membership area, which will contain the video training. Okay. Initially, all it can contain that the video training I’ll get onto the other stuff in a second.

So yeah, that, that creates $719 income. 80 people come through to the member’s area. Obviously, we could scale that up with the more traffic, the cause through, and different conversion rates obviously will not know the conversion rates until yet until you launch it.

So that’s 18 people get into the membership area, okay. From taking the free plus shipping offer the book physical book and the upsell of the video training stroke membership area. So that’s 18 people in. So the access, the video training on the termite secrets, the masterclass then eating people at the end of the training where we’re prompting people to do a strategy call with you.

Now, the reason for the strategy call is because of the high ticket product. It’s not often the people that go through a sales funnel and purchase a product for two grand without actually speaking to them.

They want to speak to you first. Now, if you speak to them first, you can, you can help them. Okay. And then you can explain how you can solve their problem in their home. They, you know, in all the rooms in the hall and the size of the home, getting eliminating the termites and the pests.

All right. And to do that, you speak to them for 1530 minutes, and then they’ll say, well, just in what are the next steps? Well, it’s the next steps Joan or Sandra has to get a bait station in your home, fixed in your home.

Okay. How much does that cost? Well, that’s 1,997. Perfect. Let’s go ahead or no, thanks. Just to it’s too expensive. Then you can offer alternative services if it’s too expensive on the phone call. Okay. So it’s a high converting sales funnel.

You’ve got the low ticket products at the front end, building your brand, building your, the energy around you as an attractive character, selling your book, getting them in the membership area, which is the hub, watching the video training, more value, not selling anything, getting them on a strategy, call, not selling anything, helping them, giving them value on the strategy call so 18.

And coming through, if you convert a one in four, that of the beach stations, you’re going to sell one on, on these figures plugged in. So that creates revenue for the month for 6,000 387 65 across the products, traffic sources, 6,000 visitors at a cost of 2,250.

Okay. Based on the figures that I’ve plugged in merchant fees, 13, 9, 6, although that is the content marketing. Okay. The cost for that, given a total cost of 4,807 earnings per click, one just has a $1 cost per acquisition, 55th, 55 cents.

And that’s based largely on the content and marketing. Okay. Generating a revenue of 6,388 with a profit of 1,580. But that’s that particular scenario we could, we could look at scenarios where the conversion rates change. So for example, let’s look at this checkout rate. What’s a good average. If we convert sales page conversion, let’s say 15{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f}.

Okay. Let’s see what the figures look like now. So that’s 15{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} converting on the front end. Yeah. It’s increasing your profits. It’s lowering the cost per acquisition. Okay. It’s increasing the upscale figure. Let’s have a look at this, the upsell. So the upsell converted, I dunno, 7.5 increasing your total revenue per month.

And it’s, it’s increasing your profit monthly and your earnings per click. And the cost per acquisition stays the same because that’s based largely on the content marketing and what we can do there. So that’s getting more people on the membership, 28, I suppose, to 18 in the first simulation. Yeah. So you’re getting 25{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f}.

Let’s change this. Let’s see if you convert. I don’t know. 40{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f}. I’m Nicole. Yeah. He confirmed you converting 28. People are getting on the strategy call with you. You can 11, yeah, sorry. 28 of a bouquet. Then you convert in 11. So you’re taking 11 calls. You converting two of those 11 calls. That’s increased the profit massively because it’s the bait station. That’s the higher value product. So the profit goes higher. Your revenue increases by about two grand.

Your profit increases by about two grand. And that’s because of the bait station. So the idea of flipping them through having your value ladder of products, you’re warming them up to such an extent that when they get in the strategy call where you via the membership, I mean, these people in the membership area, like you suggested they’re going to be hot, hot leads.

They’re super interested in improving and, you know, getting rid of termites in the home. So this, get them on the call, get a bait station sold, and that’s going to increase your profit massively. Okay. So let me know what you think about sales funnel blueprints. It will be built free ship free plus shipping offer.

So you sign up here and that would take you through to the order form. Okay. It’s sales funnel step one, sales funnel step two, follow step three and clickfunnels, sales funnel step four, membership area, video training. As the content within the membership area call scheduling page, you don’t necessarily have to have a call scheduling page, but you can have that as an extra step.

And obviously, you can drive traffic to that individual step. You can retarget the people in the membership area. You can re-target the people that are, that have bought the book with the strategy call then and get on the strategy, call more avenues and more channels to get them on that strategy, call the cell, the bait station.

Okay. So let me know what you think about that, Justin and I send the video of it to you. I’ll deliver this now. If you could leave five five-star feedback, that’d be fantastic. Or even, you know, go as far as doing a video testimonial.

If you do a video testimonial, I’ll be over the moon, but you don’t have to, if you can just leave me five stars and a couple of comments, that would be perfect. And if you need any more help, let me know. I’ll be happy to help and go over some more stuff with you particularly the traffic and any of the sales funnel structure, the system.

So there we are. Thanks. It’s been great working with you. Cheers.

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