Creating a Profitable Sales Funnel For LinkedIn Lead Generation Product

James Hughes


Are you using LinkedIn for lead generation? This video is for you! I will show you how I made the strategy for a client in building their sales funnel. I refined the copy and sales page to make it more converting and traffic-ready once launched.

Recreating and reconstructing the sales page is one of my techniques as a real estate agent to get leads and results. This is very vital to have an effective headline, copy, and design to grab the attention of people.

Video Transcript

Hi, Scott hope you’re well, it’s James Hughes. I’ve gone through the lead magnet sales funnel to kind of overview what needs to be changed in my opinion. So that’s for the opt-in page, kind of some detail changing here. I mean, the copy’s not the worst to be perfectly honest for the opt-in page or the sales page. But I’ve gone through every single bit where I think needs refining. So this is in the I’ve put it in the folder, the Google folder. So that’s the opt-in page.

Funnel step one, funnel step two, sales page full step three, upsell confirmation page members, sign up page a members area. Okay. So they’re there for five minutes that needs changing to get traffic ready. But I’ve also gone and mapped out the flow of the sales funnel and took into consideration the second follows, which is the webinar.

In my opinion, I don’t think you should even go with the webinar. And I know the Facebook ads guy said do a webinar sales funnel, but I would get this lead back. The follow converting first with the sales page, then focus on doing the webinar follow. What do try, do too many funnels at once? And a second thing is that you mentioned in your YouTube video about, you know, you have got the type to do it, and that’s fair enough. You’re a busy guy, but I wouldn’t get too hung up on the fact that you have to complete the UFS challenge training.

This is a mistake that many people make. They kind of almost panic that the main thing is to complete the OFA challenge tradings rather than getting to a successful follow. So I think if you do it this way and get a funnel converting first and obviously backup your, your trading, and your learnings with the UFA challenge, that’s the best way to do it. But the priority would be to get a high converting sales funnel, not the complete the training. So I just wanted to add that in there, big subs split over 300 people.

Now, the common theme is that having the mind that it’s so important to complete the training which that’s not the case. That the priority here is always to get a winning follow-up like you mentioned, so this is the way to do it. So I’ve mapped it out. This is the traffic coming in and the traffic’s based on. So if I knock that back to a thousand clicks, go to the opt-in page, a refined opt-in page at a cost per click or 40 cents.

And then we’re getting a minimum 2{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} conversion. Here are the $47 product, obviously with a follow-up sequence in place, solid follow-up sequence, the pardoned cart, we’re going to shift the order form or the order form needs creating within the sales page to reduce the amount of steps. Okay. It’s just to this simulation, can’t show the one sales page with order form on you need to separate it out. So that’s that there. Then we got the order book of $70. Then we have the monthly set up of $197 for the LinkedIn set up.

Now here’s where the webinar comes in. Now, when people purchase the initial tripwire product or, and or the order bump, they need to be tagged within the follow-up sequence. Okay. So when they go on the buyer’s list, we know exactly what product was purchased and the buyer’s list is your, is your goal list.

If you’re like, that’s taking people to the webinar registration. Now, the webinar registration or the webinar funnel, I should say, we have a great webinar funnel. It should be used as a retargeting funnel if you like. So via ads, retargeting ads that have come through this funnel. So re-targeting the people that have engaged and come through this portal with the webinar registration. Okay. So they’ve already kind of, they’ve gone from cold traffic to hot traffic. They know who you are, they know how you can help them.

The hot traffic they’ve opted in to get a 40{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} opt-in rate. We want to get a 40{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} opt-in rate here. So this is where we retarget these people. If the purchases, particularly with the webinar registration, which sells the high ticket product on the back end. Okay. Which is in this case, it’s $197 per month LinkedIn. So, okay. That’s how that retargeting would work. So you retargeting the, buy the email sequence on your buyer’s list, and you’re retargeted by your ads that have come through your follow-up, the engages basically the hot prospects and buyers.

That’s exactly how that webinar funnel would work. But I would focus definitely on this bottle here to get this converting first, the webinar follows, you would need to do a script. So I dunno it could be the three simple steps to success on LinkedIn and how you can 10 times your business. So that script would be the content would be, you know, perfect webinar script. Like the Russell Brunson method to sell the high ticket product, which you’re retargeting.

People have come through your lead magnet funnel here. Okay. But I would aim at converting this one first. So the simulation that the figures based on a clicks

Just free check that recently that as well. So the important part in the beginning, really, without thinking too far ahead and creating too many funnels is to, is to get this profitable situation at the front end. So if we’re getting people that update at 40{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} now we’re closing the minimum 2{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} of the $47 product. That’s a profitable scenario, although the revenue’s high and the profit is only slight. So if we increase, that’s kind of nine sales for 460 opt-ins, so it’s more than doable once the funnel is refined.

If you knocked out the 5{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f}, 5{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} conversion on the initial product, that’s a much better situation for us. So I’ve told you 23 sales at the 460 opt-ins 2{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} click-through rate on the emails. So this is what we’ve got to hoard in. And a hundred percent laser focus on this particular part and get that conversion there.

Then we’ve got the $70 upsell. So if you put a 58{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} conversion, there that’s four and 31 that are purchasing there. And then we’ve got one purchase of the 197 product, which is creating a revenue per month of 1300 expensive 590, based on the ads and cost per click, 40 cents. That’s given us earnings per click of 90 cents cost per lead, 92 cents cost per acquisition, 15 revenue months, three, 1300, and 755 of that profits. So that we’ve got, if it’s 47, if it’s a $47 product here, we need to get around a 5{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} conversion to get these figures. A 3{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} conversion would probably work as well. So this is what we’ve got to laser focus on simulate that

That’s still a profitable situation. Obviously the higher conversion, the better, but if we’re getting 40{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} here, a minimum of two to 3{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} here, it’s a profitable situation. So the upsells and audit bumps, or create a bigger profit margin within the follow. But obviously, the traffic is very important to drive through there. So that’s where the webinar funnel would come in and a remarketing and retargeting situation. So whatever evergreen webinar here, you know, three simple, six, three simple steps to success, with LinkedIn, how to 10 times your business, that kind of presentation leading to the high ticket. Okay.

And we’d follow up the prospect of bias, the bias, particularly on this sequence with this webinar registration. Because by that point, they’ve already bought one or two products from you, which is this the 47 and the 17 order bump. And then you’re following up with those buyers, with the webinar registration.

What would that make sense? Scott, what I want to do now is I want to drop this in the Google folder. Let me know your thoughts on this. And we’ll set up a call for Thursday. I’ll send you a link for, a 30-minute call, the goal rate, which is the $97 gig. You can decide on whether to stick with this, refine this and make this the best it can be. Or go ahead and create the webinar funnel as well and then get the tweaks done for that to tidy up yourself.

We don’t really necessarily do tweaks to it, to a follow. We normally do build from scratch, which is a 4 97. But if you fab somebody that can make those tweaks based on my recommendations, I think it would save you a lot of money.

So I’ll deliver this a $97 strategy gig. Now I’ll give you 30 minutes, like a cold leg for Thursday. Let me know if you could, for Thursday, I can’t do tomorrow. But yeah, I think this, the whole idea here is to be super patient. I think focusing on completely the tradings is not a good move in my experience with, with the people that I’ve helped. So the focus is definitely getting all this profitable situation here with, with your first follow. Only that once you’ve got that profit or at least break it, even, that’s what you bring in the upsells. And then that’s when you’re looking at further follow-up.

So I’m not sure because I could get your ClickFunnels account, but I’ve left you a message on Trello about the password. But yeah, again, definitely focus on getting a conversion here. Get, I dunno if you’ve been running ads already or traffic to it. So I thought all the stats, but that would be the best bet to get that profitable scenario here then looked to do the further retargeting funnel. That would be like a second phase here. Okay.

Let me know what you think, Scott of joint working on this initial strategy with you. But again, we’ve gone over this in great depth on Thursday and 30 minutes at a 30-minute call, and you can ask further questions on the call. You can also utilize Trello as well for questions and people would be glad to help. But yeah, I think that this is these are the next steps. We can go ahead and create that, that the webinar funnel, but I would recommend refining this. Okay. Cheers, Scott.


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