Sales Funnel Anatomy and Strategy of a Scandinavian Homes Business

James Hughes


Are you a business related to homes? This sales funnel strategy and optimization for a Scandinavian homes business will help you create a profitable program to scale your business. I will explain in this video each step of the sales funnel and how they are connected to each other. If you also want to implement these techniques and capture leads for your business, make sure to watch the whole video.

What type of business are you in? Let us know in the comments below.

Video Transcript

Hi, Julian thanks for the strategy document. You’d probably be in bed now, the land of nod. So you’ll see this in the morning. Hopefully, it’ll be a nice surprise for you. So, yeah. Anyway, this is the blueprint that I’ve created based on a discussion primarily, and having looked at the strategy document, which is fantastically filled in.

Thanks for that. So I’ve gone through that and let’s start. That will help you as well moving forward, but the blueprint is a free plus shipping funnel, call funnel. And it’s based on the series of products in the raw range. Obviously, we can rinse and repeat for the Lux range as well.

I thought we better not mix the two. I don’t know what your thoughts are on that, but anyway, so the front end we have the brochure, so we could give them a brochure. Plus two of the things, the three things create some irresistibility at the front end and all traffic sources. Well, not all traffic sources, but the initial traffic sources we’ll get them to sign up for this lead magnet.

Okay. So we’re getting them to sign up for the brochure or alternative, or two of the things with the brochure to, to create there was this stability. And then when we’re following up, the people who have opted in for the brochure, we’re quite simply promoting the free shoot free plus shipping offer.

Okay. Which is kind of like a sales page. So then they go to the order page, which is funnel step to follow step three. I’ve put in an upsell of the raw toilet roll holder. Okay. That’s the first upsell for $129. The second upsell, which is a funnel step four is the raw toilet roll storage holder. All that funnel.

Step five is the raw double tower rail. Okay. That’s upsell three and follow step six. I’ve put in the raw five rung rack. Okay. Let me know what your thoughts are on that. It’s just like, it’s almost double the price of the tower rail.

So instead of putting the smaller rung right in, or put in the well, it’s not actually a smaller rung rack It’s the display unit. Anyway, I haven’t put that in. I’ve just put, I’ve just gone straight to the rung ruck.

So let me know what you think about it. I think it needs to be tweaked, but that’s the $419 product. Okay. So we’ve got a follow-up sequence when people opt-in. Welcome email, a value email, a value second email, a value third email, and a value fourth email, getting them to go to the free plus shipping offer.

That’s if the 60% that don’t take up the offer immediately they will, they will be followed up with, okay. So if the 40% opt-in and then 25% purchase, I’ll just zoom in a bit so you can see it if 25% purchase the free plus shipping offer, which I’m sure it will. Once you’ve done that, then the opt-in page sorry, the free plus shipping page, that’s nine $95 shipping.

Now, I don’t know how much the shipping costs and what the product costs either. So I haven’t added those into my simulation, but for now, I’ve just put a cost in of the 9.95. So you’re not making anything on this free plus shipping offer as it stands in the simulation. Okay. So I put a 25% purchase rate on that.

Okay. So if 75% don’t purchase, we follow up with them. Okay. Have you seen this the first email time running out of email? The second email, and the last chance email, getting them to check out the order form. To push them on, further to purchase it.

So that’s the follow-up there, that’s the automation there. So from the traffic 11,000 people come in at this point, I’ll explain the traffic in a second 40%, 4,400 hitting the free plus shipping offer this point without the followup.

And then obviously the peak, the percentage of people from the follow-up get to see that the free plus shipping offer as well.

So that equates to 17,000 with the 11,000 plus the 6,000 sorry. Plus the re-targeting and the follow-up here. So that creates 70,000 visitors overall here. So purchasing that 25%, that’s creating revenue of 35,000 approximately. Okay. On the first product, then we hit them with the upsell.

So all of the 4,000 that hit this page, which is I put a 5% conversion, that’s converting it to sorry, 22, over 22 thousand, nearly 23,000 per month. Okay. And $129 then follow step forward. Another upsell, the second upsell, because it’s just, it’s the series, obviously, you know, the bathroom series that you spoke about.

That I put that at 2%. I might not be 2%, you know, only time will tell when we launch it. So that’s $129 and yeah if saw three there going through the sales funnel. The best on the traffic, the conversion on the opt-in rates here in the simulation, and it hasn’t reached funnel step five, a funnel step six.

Okay. So that’s creating a revenue, monthly revenue, 58,502. Okay. With traffic sources of Facebook and con and marketing, which includes Google, which I’ll get onto a second. The traffic gets onto in a second.

The traffic strategy but direct Facebook traffic engagement primarily. Okay. At the front end here, traffic source one I’ll get on the retargeting and the second, well, no, actually it’s a good time to go through the retargeting.

So the re-targeting is a series of Google retargeting creating 2,500 visitors and a cost per click of $1. And I put $1 in for all of them, just as a simulation to figure cost per click, click of $1, and Facebook retargeting and Instagram retargeting to the three retargeting sources within Tropic source too.

So we’re retargeting everybody that engaged and signs of buying this sales funnel at the front end, by the brochure. And we’re retargeting them with the free plus shipping offer. Okay. That’s how that works. And obviously, more complexity can be added with further re-targeting along the sales funnel, but then it just becomes so huge.

So I’m just showing you this initially, what will be done at the front end. So that’s creating a traffic cost of 9,000 per month, merchant fees of 5,279, or the fees as simply the 9.95 that the shipping fee.

Okay. So you’re not making anything on that. Okay. So that’s 35 to 83. That’s your much with that? 35,823. Yeah. So the total expense for the month on traffic is 50,102. That’s great in earnings per click, a three 16 cost per lead, $2 cost per acquisition, 63 cents revenue per month, 58, 5, or three, which is huge.

And a profit compared to the revenue is pretty low that’s 8,401. So if that’s, if we multiply that by, that’s increasing your revenue by about 20 rounds on what you made last year.

Okay. As it stands with that simulation. So let’s slightly change the figures of it. So he’s the entry points going into the brochure. Okay. So the relentless audience growth strategy and rollout that’s based, this simulation is based on 10,000 visitors a month, organically, three targeting in that respect, Google traffic.

Okay. And direct Facebook ads within engagement campaigns. Okay. So let’s increase that to 20,000. See what that gets us. Yeah. See the jump from 10 to 20,000 traffic to the website sorry. Visitors to the brochures from, from the methods we use, that’s doubling the profit per month.

Okay. It’s increasing the revenue. It’s increasing the cost of, of the arts of the advertising and the marketing, but it’s increasing the monthly profit there. So have a look at that annually, a 196.800 So you more than double your profit there, sorry. 87,000 is your revenue.

I believe that is profit bigger a 196,800. Okay. So these are the potential figures we can get based on this sales funnel. So that’s 20,000 visitors per month. This can be done. Make no mistake. This can be done. So let’s, let’s go to 50,000 visitors a month.

The key being the relentless audience growth strategy and this high converting sales funnel or reasonably high converting funnel. Yeah. Things have increased massively that’s revenue per month.

Six figures. Okay. Coming to seven-figure business just by the traffic. Okay. And the products that you have in place within this sales funnel, the 50,000 per month, let’s change this to a game of a hundred thousand. Simulate.

Yeah. That’s nearly six, maybe six figures a month profit, not revenue. Okay. So these are the figures we can aim for based on having this high converting strategy in place and funnel with a series of products. This is just for the raw series, rinse and repeat for the look series as well. Okay. That’s what we can do.

So that’s the funnel there with the steps. So yeah, where do we get this traffic from? Well, this is where we get it from. Okay. We create videos, content videos, Nikki, your partner can create videos. I’m very sure of that. Then build the YouTube channel up.

But every time we create a video, we converted it to a blog post. This is what I call the powerful post and this powerful post drives everything because this increases the search engine. Well, once everything we do will increase the search engine ranking. This powerful post will be a long-tail keyword in the title.

The content will be great. And when people are searching for solutions in Google, this is where we are. This is where scandal looks, needs to be. Okay. The articles need to be at the top based on your keywords. Okay. So the video, the videos will be keyworded as well.

So that’d be driving traffic to the YouTube video, a YouTube channel, it’ll be driving traffic to the WordPress site. I’ll get on the WordPress and Shopify in a second, the powerful post we’ll have convert box attached to it, which is a plugin that captures lead on the article pertaining to the actual long-tail keywords and audience that, that, that the article relates to.

So the article could be something based on what you already have, but the titles and content can be derived from the long-tail keywords and compete with the other people in this space.

So he’s one six steps to a Scandinavian horn by Nikki Reed. These are the articles that work really well. So Nikki could do a video, six steps to a Scandinavian home, talk about it, their purpose, that repurpose, that converted it into a blog, post, publish at a WordPress, then add all the other opponents and drive outward world’s traffic to it.

It will increase the search ranking, okay. Once it’s published and we’ll have a convert box on, which will capture the leads. One thing we can do is, is create a PDF download of the post. Okay. And if that’s to do with Scandinavian homes, that’d be the six steps to a Scandinavian home.

They can read the posting and watch the video, and they can also download the PDF, the reader, and of the time, very high converting technique. And that’s the capture leads as well to get the brochure plus the PDF, see how that works. So this is the structure of what we need to do.

So every post is created from this method is boosted via Facebook and is shared by all the socials, okay. Using a methodical method structured every day. Then everybody who’s engaging with this powerful post, which includes these methods would be re-targeted to on Facebook because people are not searching for solutions mainly on Facebook.

There’ll be re-targeted because it’s pixeled on the post. And they’re looking for that solution, which the find the value and the content by that article, video PDF download. There’ll be re-targeted to on Facebook that be retarded via the Google display network. And it’d be retarded by Instagram three-step method there.

And they’ll be re-targeted with the brochure or the lead magnet. Okay. Which then the next step is to lead them to the free plus shipping offer. Okay. So this process they’re going through gets them into this sales funnel each time and rinse and repeat for the looks range as well.

Okay. So that’s exactly how that works. So let me know, Julian what your thoughts are, what I’ll do now is I’ll download the PDF.

I’ll deliver the gig, download the PDF, and I’ll add it to your file folder. I’ll download the traffic, the relentless audience growth strategy, the traffic strategy that’s that will work once rolled out correctly.

And we’re looking to increase the traffic in that way in terms of value and structure. And then that will lead to the funnel and then that will convert. Okay. And that’s when you’ll start to get the figures that you’re wanting basically. So, yeah, sorry. I forgot to mention WordPress and Shopify.

The best thing to do here is to use WordPress as a publishing platform and see yourselves as more as publishers as, as well as the sellers of these products become experts in this range and the methods that you use to create the products the Scandinavian homes.

Nikki is the expert talking about how the houses, the decoration of the houses that everything that’s related to, to getting furniture, basically the bathrooms and the homes because this is what will drive everything else.

This will drive masses of traffic very good cold traffic and warm traffic and hot traffic through this sales funnel. Okay. And you’ll follow up with them relentlessly.

So that’s how that works. So until this gig, now, let me know what you think. I hope you leave me five-star feedback and some comments and love to know if you wanted to take it to the next step and I can certainly help you build it.

So I’ve got a few options for that, that that worked very well. So just let me know Julian and yeah. Take your time. Looking at all the roads and yeah, I think maybe five-star feedback will help my business as well.

Thank you very much.

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