Pricing and Sales Funnel Strategy for High Ticket Online Program

James Hughes


One of the most selling products of coaches and trainers is high ticket online programs. Do you currently have an online program but don’t have an idea about the pricing? Watch this video until the end as I discuss with one of my previous clients the blueprint in executing his online program. Also, learn how you can drive traffic to your sales funnel in easy and efficient ways to triple your revenue.

Video Transcript

Hi Frank, it’s James. Hope you’re well. This is the sales funnel blueprint that I’ve created for you taken into consideration our great conversation the other day. And also yeah, I didn’t have a strategy document to follow. But I believe that the conversation that we had was enough for me to create a blueprint because it was very thorough and helpful.

So I went ahead and create the blueprint. So this is how I see it working. It’s a 1, 2, 3, 4, 5 potential steps in the blueprint. Okay. This is the traffic source, number one, here, going into the opt-in page. Okay. And the opt-in pages for the B 30 X blueprint, which is the PDF.

And the second step is going straight to the sales funnel page, which I’ve priced at $97. I think in the perception of value and intrinsic value, the B 30 X-Box, that’s what I’ve called it, which is the blueprint.

Plus the physical material, such as the cards and the instruction manual. I believe it’s worth well, it’s worth a lot more than $97. Put it that way. But I think I think if we price it at 97, it’s a no-brainer for people to purchase.

And I think that can get us the 2{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} conversion at that point, but only time will tell. So I’ve added this step. I’ve added in the $97 product cost and am sorry that the sale price with a product cost of $30. That’s where the B3 X-Box, which is that the initial product.

Okay. And it’s the fee, it’s the deeper, extra, more valuable layer of the initial B3 X blueprint, which is the four pillars. So driving traffic based on 1000 visitors at 50 cents cost per click for the purpose of this simulation that is driving into the opt-in page. I put in a 40{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} opt-in rate for that because I think, I think we can achieve that.

But again, only time will tell. So when people are opting in, if they don’t go to the sales page immediately, or the dude clicks off, we follow up with them with four videos and video one is the principles.

So like a three to five-minute video of yourself talking about the principles, the step or the floor, one like the elevator.

And at that point, they will receive a download of the blueprint as well in their inbox. Video two will be on the people step, and there’ll be a call of action going into the B3 X-Box okay.

So that diagram, there points to the sales page, which is a $97 box B 30 X a V. Again, continuing on the indoctrination sequence, video a is the process a step, step three is the process. And that again, so in three to five-minute video, talking about the process within the overall B 30 X blueprint, and then that’s pointing again to the box to get them to purchase the box.

Lastly the video for level four, the pathway step four, the B3 X-Box plus. So that’s sorry. The call, the action is going to be 30 X-Box plus we can give them an additional bonus.

So it could be an additional layer from the client’s group educational backend. It could be anything. But there’s some like, kind of easy to download, but an extra bonus to get them over the line to purchase the physical product of the box.

So the copy of the opt-in page of so attention, potential target markets, or it could be attention entrepreneurs, attention business leaders, attention CEOs.

So with a view to targeting these audiences with traffic preferably with an organic structure in place, 80{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} end up with a 20{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} paid advertising execution on top of that. And that will be going to the opt-in page and the copy will be attention business leaders, CEOs entrepreneurs, four simple steps to achieving business excellence starting today.

Stop wasting your time with outdated approaches to business expansion. This free blue blueprint will show you the proven strategies for avoiding business plateau and gaining exponential growth, get instant access.

Now that’s the button so that we can not in a testimonial underneath the button possibly from Jay. And then that transitions on to, in this blueprint, you will discover step one, step two, step three and step four.

That’s the principles, people process and pathway for the sales funnel steps and just a small kind of a piece of tech stack for each of the steps.

And then underneath that, it will, hello, I’m Dr. Frank Kobo, and that will be a small bio of yourself and what you’ve achieved in business and in life.

And then underneath, you’re only one step from your desired goal, which is to increase business. It’s you know, three times your business. 30 times your business, which could be good. You know, I kind of in the grind, Colorado method is 10 X, everything.

This could be 30 X, which three times are the 10 X. So that’s, that’ll sound pretty good. So skip the trial and error by using this proven sales funnel blueprint and shortcut to your success, get instant access again with the button.

That’s how the opt-in page will look in all traffic activities. We’ll be going to this one, opt-in page four, the B 30 X blueprint. And that’s all leading to that initial product of $97 and the product in the box. Okay. So that’s a deeper layer of the blueprint, more valuable in intrinsic value on perception as well.

So at that point, if they’re not purchasing the sales page, they hit the order form. Incidentally, also the sales page and the order form will be on one step. It won’t be a sales page on an order form. You’ll be able to order it from the sales page, which could potentially have a VSL at the top.

I think if we have a VSL at the top, that will make massive sense. So in terms of recording, we need from you, Frank. Four videos, three to five-minute videos here, talking about what you know about inside out, and then a VSL at the top here at the sales page.

Okay. Pushing them over the line and giving them some more value there as well. So abandoned cart sequence to get them back to, you know, if they don’t purchase for any reasons.

So if we’re getting a 2{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} here and that’s taking them through to the confirmation page, so it’ll say something like ‘thanks for your purchase’.

You’ll be 30 X-Box will be delivered allow seven to 10 days for delivery. So at that point, the order form will take their name and email address, and credit card details, but also the shipping address as well.

And then that will take them through to applying for the trade program, which is launched in 40 days. I think on a pre-order pretty booking or basically, get them on an early bird list.

So its contents through an application process is a simple application process. Asking them a specific and pertinent question around that business really, and who they are as a person and as a leader.

This is kind of weeds out the tire kickers as well, prior to them going to the main training program, which will be launched.

So that’s my thoughts on that particular sales funnel application page there and step. Let’s do a simulation based on the figures that we’ve put in the structure. Based on a thousand visitors a month, and a cost per click of 50 cents simulate.

If that factoring in the monthly expenses with the traffic costs and the strike merchant fee, I think, which is between two and 3{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} that has given us earnings per click with 78 cents cost per lead of 1 25 costs per acquisition of 1563 revenue per month, potentially of 776, the profit of $4 per month.

So if figures stay the same, that’s what a 2{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} sales conversion, and a 40{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} opt-in rate. If we, if we ramp up the traffic to 10,000 visitors per month. That scales up the revenue massively, but not massive profits.

So if we drive the cost per click down to say 30 cents, and then we simulate that. So that’s a reduction in cost per click of 20 cents.

That is from 50, sorry, 30 cents, no 50, 50 cents down to 30 to 20 cents reduction. The profit has increased considerably with that small tweak.

And obviously, these are not set in stone as well, so it could well be a larger opt-in rate. It could be a reduction in the opt-in rate there as well.

But I put it down as a 2{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} conversion. It could, well convert at 3{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} could well convert at 1{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f}. We just don’t know what this point is. But if we can get that scenario there and keep scaling it with the visitors coming through the front end, that’s going to generate a profitable business at the front end.

And then the best thing about this, we’ll be getting in so many people’s hands, business leaders, and CEOs to take them to the next step of the trainee program, which will be the high ticket.

And I think if we have like an application process at that point to weed out the tire, the tire kickers as they say. So let me know what you think.

I think this will work pretty well. What I’ll do now Frank is I’ll download this and drop to your Google drive that I’ve created for you.

I’ll put it in a traffic strategy map as well, with how I see you driving the traffic or your team driving the traffic.

And yeah, I hope you’ve enjoyed this presentation. And I also look forward to doing the additional call as well.

It’s getting late in the day now, and you probably have a full schedule today. So I’m not going to push you to get on the call that day.

But if you’d like to catch up on Monday at the same time last time, if that’s helpful to you, that will certainly work for me.

But anyway, just let me know we can work something out. Hopefully, you’ve enjoyed this and I’ll send it to you now in Funnel Rolodex. Looking forward to going through it with you, cheers Frank.

To book a sales funnel strategy call with me, click here.


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