How To Turn Leads to Customers Using Webinar Funnel

James Hughes

how to turn leads to customers using webinar funnel in funnel rolodex

Have you been losing leads no matter how much you put the effort into digital marketing? All you want is to turn those leads into customers. After all, a lead is only valuable if you can turn it into a sale. Here’s the good news! Funnel Rolodex has providers who can create a webinar funnel that can first, bring in leads, and second, turn those leads into customers.

It’s called the webinar funnel.

Curious? Then, scroll more.

What is a Webinar Funnel?

A webinar funnel is a tool that can be used to automatically convert visitors into leads and leads into buyers. It is a marketing process in Funnel Rolodex used to attract potential webinar participants. You can present a new product or topic relating to your company, can create interest in your brand, and can build relationships with new leads. It’s also a list-building tool and an opportunity to engage with your audience.

You can use inbound or outbound marketing tactics to drive ideal traffic to the webinar registration page. Once they sign up, they are taken to a Thank You Page and can attend the webinar live or as a recording.

Why use a Webinar Funnel?

First of all, people love video content. Most consumers prefer watching a video over reading paragraphs and paragraphs of an article. This means that you can sometimes generate more leads by running a webinar than you can by offering a free download of an e-book or guide.

Second, a whopping 20% – 40% of webinar attendees turn into qualified leads and about 5% of attendees purchase at the end. That is why a large percentage of marketers say that a webinar is the best way to generate high-quality leads.

3 Things to Avoid When Making a Webinar Presentation

If it’s your first time hosting a webinar, you may come up with something that’s not so engaging. After all, mastering the perfect webinar is a process of trial and error. But to make it as painless as possible, here are the three mistakes that new webinar hosts should avoid:

  1. Boring presentation – In one survey, people said that webinars were least enjoyable when the presenter was unengaging. Naturally, people will keep watching a webinar for longer when the presenter is interesting and they’ll stop watching sooner if the presenter is boring.
  2. Awkward pitch – Perhaps, the most difficult part of any webinar is transitioning from your free training to your offer. Many new webinar presenters feel awkward during this part and it comes through to the audience, which unfortunately turns them off to the offer itself.
  3. No follow-up – Ideally, the majority of people who purchase will do so during the live webinar, but don’t neglect the people who didn’t. You should send follow-up emails one week after the webinar to people who did attend and people who didn’t attend. Urgency and/or scarcity is a great tool here. Maybe your special offer expires in the next 48 hours, or maybe you’re only accepting the first 100 people.

How a Webinar Funnel Works

There are usually three parts of the webinar funnel process.

1. Gaining leads to invite

This is all about learning traffic sources, so you know where to target your audience, securing webinar registrations, and sending reminder emails to maximize the attendance of your webinar.

2. During the webinar

To offer your participants a positive experience, you’ll want to keep them interested and engaged. Your webinar should provide them with lots of value and in the end, it should offer a clear call-to-action to encourage them to continue down your webinar funnel.

3. Sending Thank You Emails after the webinar

After the webinar, it’s important to send thank you emails and other follow-up emails. The main aim of this is to generate a sale. Leave a clear call to action to encourage this.

How To Make a Webinar Funnel

This is how it should look like:

Traffic → Webinar registration page → Thank You Page → Webinar Attend/Webinar Replay → Buy

how webinar funnel works
  1. Choose the content topic for your webinar presentation.

Focus on one core offer you can develop your first webinar presentation around. Push on your audience’s pain. By emphasizing your audience’s pain and problems, you can offer your webinar to resolve that pain. You can agitate a pressure point in your audience, and then explain how your webinar can fix a problem.

  1. Be relatable.

The whole point of hosting a webinar is that it’s personable. If it isn’t, people will struggle to feel warm towards your brand and won’t be interested in building a relationship. And if they’re not interested in building a relationship, they won’t be interested in your webinar or product. A great idea is to incorporate a fun and playful attitude to your webinar funnel advert with a nice image and quirky copy.

  1. Make your webinar free.

Everyone loves a freebie, so more people are likely to sign up for your webinar if it’s free. The more barriers you remove to entry to your webinar, the more attendants you can expect. To ensure that people understand your webinar is free, make sure to include it in your copy and make it glaringly obvious.

  1. Capture email leads.

When collecting registrations for your webinar, don’t forget to request email addresses during the process. After all, the point of a webinar is to capture leads to convert them into sales. Without an email address, you can’t follow up and stay in contact with your leads.

  1. Thank everyone.

It’s important to thank everyone for their participation in the funnel so thank everyone first for registering, and also when the webinar finishes. Sending out a thank you email is an easy way to give off a good impression and end with one too. This is especially important with a webinar because you’ll be keeping in contact with those registered over a few weeks.

  1. Finish with a CTA.

The whole point of a webinar is to draw a loyal customer or sell a product, so make sure your webinar finishes with a compelling and clear CTA. After all, while you aim to provide value and insight in the webinar, the real reason for it is to gain sales. If your webinar is interesting and useful to users, they won’t mind that it finishes with a CTA. Just make it short, simple, and to the point.


So far, we’ve learned that using Funnel Rolodex, a webinar funnel is an effective list-building tool and provides an opportunity to engage with your audience. Most people prefer watching videos to reading paragraphs of an article so you’re likely to attract more potential customers. Make it interesting, ask for their email addresses, and don’t forget to thank them and do some follow-up.

Start using a webinar funnel in Funnel Rolodex and increase your consumer touchpoints to generate interest in your business as well as to get you sales.

Need help with building your first webinar funnel?

Go to Funnel Rolodex now.

Make sure to check out our interview with Dave Woodward of Clickfunnels Radio, click here.


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