No matter what you sell or offer, getting prospective customers to buy doesn’t happen in a blink of an eye. Instead, it is a process that unfolds in different stages. Just like in Funnel Rolodex. From warming up cold prospects to giving them the idea of spending their hard-earned money on your products and promoting them for future purchases.
Unfortunately, that’s no easy task.
In fact, if you’ve ever experienced selling something online, you already know how frustrating and painful creating a valuable offer can be only to have it disappear and be non-profitable due to high competition in the market. Hence, it is of utmost importance to generate leads for your business. A lead is a potential customer in your target audience who is interested in purchasing the product or service you offer. It creates sales and increases organic customers and all businesses need customers to grow.
Gone are the days when your customers would see your ad in the newspaper and call you with inquiries about a particular product or service. There’s a new way to generate leads using sales funnels in Funnel Rolodex.
What is an Opt-in Funnel?
The opt-in funnel is used when you want to generate leads for your business and build a list of email subscribers. The idea is that you gain as many email addresses as possible, letting you put together a list to target in your next email marketing campaign. This is the opt-in page’s main focus. You want to try and convince as many people as possible to provide you with this simple detail. This is one of the most effective ways to generate leads – by offering a free gift in return for their email address. The more attractive the gift, the more likely it is for people to sign up.
How does it work?
- When a user lands on your opt-in page, they’ll find information there that will push them to submit their email details for you to use.
- You’ll be promising them something like a free downloadable gift in exchange for their information.
- After submitting their email address, they’ll be taken to the Thank You page. This is where you thank them for their info and provide them with what you promised to give away.
- Then you’ll be needing an Automatic Responder email to immediately verify the validity and deliverability of the new email address.
The Opt-in Funnel is one of the simplest — and most popular — sales funnels in Funnel Rolodex. It only consists of two pages – the first page that offers some sort of free downloadable gift— like an eBook, checklist, or audio lesson in exchange for their email address and the second page is the “Thank You” page where you thank them for subscribing and tell them that their free gift is on the way.
How do you build an Opt-in Funnel?
Now that you know what an opt-in funnel is and how it works, we’ll then show you the main steps on how to build one using Funnel Rolodex and get started.
Step 1: Make an offer or lead magnet that they can’t refuse.
Lead magnets are the things you promise to give your visitors as a way of drawing them into your business. Without an impressive one, you won’t be able to draw anyone in so you’ll have to come up with something valuable to your target audience. The most common and most successful kinds of lead magnet offerings are free e-books, access to an exclusive piece of content, free trials, and a discount code. An excellent offer has to relate to your business/industry in some way. This is because people visit your website for a specific reason. So, they’re obviously going to expect certain things from you.
Step 2: Start with a powerful headline.
The headline is the first thing that can grab the attention of your reader or visitor. It is your first real point of connection with your prospective customer, so you need to get them right. It has to seize that moment, spark interest, emphasize the value or pain points you’re helping with, and convince them to read more or go right to the form. Remember, your headline should state a clear benefit for the target audience.
Step 3: Produce a convincing copy.
Sales copy is a text that persuades consumers to buy a product or service. The goal is to convince the visitor to buy your product or service. It needs to present what you’re selling in such an attractive light that the consumer can’t say “no.” A copy that can turn a landing page into a conversion machine is not an easy task. Your copy has to convince users that the offer is exactly what they need and it’s in their best interest to fill out the form right away.
Step 4: Use social proof.
A sales copy isn’t always enough. Sometimes, visitors need to hear the voice of other customers or users to decide whether filling out the form is the right thing to do. The most basic motivating force behind social proof is the bandwagon effect, a social psychology concept which states that people are more likely to engage in action if other people are doing it. That’s where social proof comes into play. You can use testimonials, customer quotes, and case studies to support your claim. These can help you increase your conversion rate.
Step 5: Add trust and authority elements.
Let’s say your offer already sounds fine, your copy is convincing, and there are even some customer reviews on the page, but that’s still not enough for some customers. Since money will be involved, they want to see what other brands, companies, or people you’ve worked with have said about you.
Step 6: Add in a strong CALL-TO-ACTION.
A call-to-action is basically a button that the users click to take them to the thank you page and submit their details to your server. If your headline and copy are designed to grab the attention of your audience, then the call-to-action is in place to ensure they follow through. Effectively, this is where you generate your leads. The words you use on the button aren’t as important as the button itself, and the button placement. Make it big enough to stand out on your page. Use bold colors – ensuring that the text can be seen clearly. It shouldn’t be too massive, but it needs to be easy for people to see as soon as they arrive on this page.
Step 7: Use visual content.
Adding visual content to support your message is not technically essential but can help you create an opt-in funnel that converts. This includes videos and images. By seeing a visual element on the page, it influences the user even more. Just make sure the image is relevant and adds something – rather than being a distraction.
Step 8: Create your Thank You page.
Once you’ve completed the previous steps, you’ll now have your opt-in page. This is where people opt-in and provide their details. Next, you have to set up the thank you page. Now, what are the elements you should include? First of all, a clear note of thanks. This shows your appreciation and is mainly there for good manners! Then, you need to inform the user of the steps they should do to get their free item.
On that note, we’ve come to the last part of this post. We’ve tackled what an opt-in funnel is, what it’s for, and how you can create one. So if you’re looking for the best way to generate leads for your business, the opt-in funnel is the way to go. If all of these sounds challenging worry no more! Funnel Rolodex can help you make all these tasks done in just a jiffy. Under the tab Funnel Building, just choose the filter Opt-in Funnel. It will present you with tons of funnel builders that are willing to offer you their skills in any funnel-related task that you’ll need assistance with. What are you waiting for? Go to Funnel Rolodex now.
Make sure to check out our interview with Dave Woodward of Clickfunnels Radio, click here.