High Ticket Sales Funnel Blueprint For Online Consultant

James Hughes


Are you an online consultant? How are you executing your business strategy and generating leads? This video will help you how a sales funnel is a very important part of your marketing strategy to attract customers. Watch how I explain the steps in the sales funnel blueprint for one of my clients. See how many leads and customers they can reach by using a high-ticket sales funnel.

Video Transcription

Thank you on the detail that you’ve sent in the strategy document, which is fantastic. Not only has that helped me, but it also helps you as well, moving forward.

So anyway, this is the blueprint. Just change it. Okay. So sales funnel, this is the blueprint and we’ve got 1, 2, 3, 4, 5, 6. 6 funnel steps in Clickfunnels, basically where you’ve taught the sum of, and style a sales funnel, which is cool.

Go run with that one you know, exactly, you know, run with it because it’s very good. And it’s a concept that works. So what I’ve done here is add additional parts to make it really work. So let’s go through this. Six funnel steps and three traffic sources.

Okay. So 1, 2, 3 traffic and reports. Okay. So this is the case study page. So the traffic is coming through to the case study page. I’ll go over the traffic strategy in a second. But all traffic should lead to this free case study. Okay.

So when the update I’ve got that a 40{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} opt-in rate, if they don’t, so that takes them to the thank you page, which is follow step two. Which is the case study video and the button to apply, which takes you then to the application page, which has funnel step three.

Okay. Like already how you’ve got it, which is great. And then once they’ve scheduled the call in that will take them to the thank you page. Okay. So traffic in the front end, 40{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} opt-in rate. If we deduct, if 60{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} don’t take that, will receive the welcome email, which leads them back to the case study.

And then the second day, the value email one, and then the follow-up sequence. That’ll take them to the case study again. And again, value to, and obviously consistently email. An email follow-up sequence of you know, 10, 15 emails, at least in the beginning.

So this value sequence will lead back every time to the care study page. Okay. That’s the idea. So if they’re not watching it straight away or they’re just overlooking it, if they’re not getting to the application page, we want to follow up with them and get them to watch the video.

And then with the main goal of getting them to boot, we call it at this point. Okay. So I put a 40{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} opt-in rate. I put a 60{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} click rate for the first welcome email 40 for the second 30 for the third. So it’s just this a simulation purpose.

I put those figures in. So they go to the case study page. We want to get them here every time. Okay. So that takes in the shed. You will a call, I’ve put that in as 25{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f}. So 25{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} of the traffic going through we’ll show you what a call.

Okay. That will give them that. We’ll tell them the thank you page. Thank you for scheduling a call. We look forward to speaking shortly. Okay. That will be on that page. And then using schedule wants that you’ve already got, which is perfect. Yeah. I mean like you’re halfway there.

They get reminders, they get a confirmation and they get two reminder emails, which then takes them the strategy call showed you were a call him with you showed you were a call him with that diary as well.

So it’s all accountable, very streamlined, and professional. So for this one, even let’s change this strategy call, see you do one in four, you close one in four. I closed about one in four. So let’s, let’s, let’s do that one in four. You speak to them, you help them.

And your strategy call, okay. 15 to an hour, 50 minutes to an hour, depending on what you want to do with that strategy.

Call in the duration. Then at the end, they’ll say, Vitaly, what are the next steps? Okay. After you’ve helped them immensely because they’ve already received the case study. You’ve built trust with them. We’ve shown you where to call and you’re giving them even more value on the call, okay.

Going over some pointers and how you’ll help them. And that will be in the call, a guarantee we’ll end with, well, thanks for helping me, Vitaly.

What are the next steps? The next steps are my consulting package. Okay. I don’t know how much you charging at the moment, but I’ll just pick the figure of 9 97, which is, which is a good figure for your expertise to help him in a consulting basis.

It could be a month of consulting, for example. So 997, 25{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f}, one in four closed their high-value offer, which is the consulting package.

You take them to that page 20{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f}. Take that from there, that’s creating revenue of 187,000 based on these traffic figures.

Okay. So let’s, let’s make it even worse. Okay. So let’s change that to 10, 10{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} sales conversion there. Okay. Close one in four, there let’s say, I don’t know, 50{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} strategy call at that point, but 40{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} Auckland rate is, is decent.

And you can definitely get that. I would imagine. So simulate, let’s see what this gets us. Yeah. So that’s creating a monthly revenue of 71,000. Okay. But that’s dependent on what’s going through the sales funnel, which is the traffic and how we do it and how are we doing that properly?

So it needs to be done properly. So that’s based on Facebook views and content marketing visitors. Okay. Facebook visitors and content marketing visitors at the front end, which has all to do with engagement.

Okay. And I’ve put in a cost per click for this. The purpose of this simulation is 50 cents. And also the cost for the visit is 5,000. This is what you’ve got to kind of aim for 5,000 monthly visitors from content marketing. Okay. Which I’ll get onto the traffic strategy in a second.

So that’s 50 cents a cost per click that’s for the entry go into the case study. Then whoever’s engaging with the case study. Whoever’s going through the sales funnel. We’re retargeting them with the book and a strategy call because that’s the aim, we are getting them.

We try to get them on a strategy call. So you can then give them your expertise, the super value, and then you could sell them on your consulting package of 9 97.

Okay. So the re-targeting cost I’ve put in as I’ve just put in 500 visitors at 25 cents per click because the re-targeting hopefully where we’re going to get a lower cost per click because of the engagement that we’ve already created the front end.

Okay. So that’s how that works. And again, people that are engaging with this page and spook and strategy call your leads, we’ll re-target them here with the high-value offer.

Okay. Let’s see how that works. Three and reports. So the traffic visitors from re-targeting and that all entry points, basically one, two and three that’s, that’s a taller 7,000 visitors per month. Which is more than double overtime. Okay. So the traffic costs, the traffic costs would be 3000, $250 with merchant fees of 2,103.

And this scenario okay. Just plugging my power in. Okay. So that would be a total expense of $5,353 per month. Okay. Based on that traffic that we’ll create, So that’s creating earnings per click of $10, 25. A cost per lead of $1 35, a cost per acquisition at this point, overall of the funnel, $45.

So basically your cost of acquiring a customer and acquisition is $45 40. And that’s creating a revenue monthly of 71,784 with a profit of 66, 4, 3 1.

So let’s make it even a worst-case scenario based on that. Traffic’s just let’s change the opt-in rate here. Let’s change it to 30, let’s change this to 10 per strategy call. Let’s say you only close. That’s not going to write down at 10{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f}.

Okay. Let’s see what that gives us. So still a huge monthly revenue. Okay. With a huge profit. See how that works. So I’ve knocked the conversion right down and party only five let’s change this. I would have interest 5{7fd2d0ed749bc00ad12033cf25ed0a876adb03f781c7a449944bf661f85c290f} only booked a strategy call that is coming through the sales funnel.

Simulate that Again, it’s still very high. Let’s increase the strategy, the people that you close on, the strategy call. I close around one in four.

So let’s look at this. See what the figures are. Producers. Yeah. So that’s, that’s excellent as well. That’s because the product’s price at 9 97 and this is it’s dependent on the traffic that we’re creating.

Okay. So let’s call the traffic strategy. So the traffic coming into new source one here, this is the strategy, the traffic strategy for, for relentless audience growth. That I’ve kind of touched on in the core. So Vitali creates consistent YouTube videos. Okay. Based on your audience, okay.

Helping your audience ABCs one, two threes of how you can help volume, not selling anything, just value. Okay. Then we repurpose and convert these to blog posts consistently in this structure. This is what creates a powerful pause. This is what I call a powerful pause. Okay. A major piece of value in terms of an article, then add convert box software.

Okay. If I was to help you with that, I can add that software for you. A convert box is a pop-up that when you scroll down or one of the methods is when you scroll down on the article, convert box pops up and then we get them.

We get a lead from that. We basically design, we create a PDF download of the powerful post. And then we add convert box and we ask them to download the PDF download. So that gets a lead for us as well. So every post that is perf that is created in this structure is, is a landing page effectively. Okay. It’s acting as a landing page and a funnel in itself.

So we drive outward traffic okay. To the powerful post because people are searching for solutions. And in Google, they’re not searching for solutions on Facebook. Okay. So we drive ad word, low-cost traffic to at $1 per day, perhaps, in the beginning, we use long-tail keywords for the content to be created.

Okay. Long-tail keywords in the title that will increase search engine ranking. It will also increase search and ranking because of the content being posted consistently powerful posts and the Google traffic going into it. Then once the powerful post is created and published to the WordPress site, we boost it on the Facebook page by $1 per day.

So this puts the content marketing on rocket fuel. Okay. So we put it on an engagement campaign. And we also, once we’ve done that, we do a third thing we posted in LinkedIn because this is business to business.

We will post the first paragraph. And then we’re linked to the article, which is a pixel. Okay. So we creating a massive retargeting audience, okay. That we can create lookalike audiences from as well. Whoever is interested in this kind of value is content.

We can create, lookalike audiences to target as well. Very powerful. So everybody who’s engaging with the powerful post we’re re-targeting them via Facebook. Okay. We’re retargeting via Google or the Google display network. We retarget via Instagram and we’re retargeting them with the case study.

Okay. Which he’s the, so this traffic strategy runs into this sales funnel. Okay. It’s powering this funnel. That’s being created here, that blueprint. And these are the things that we can look to generate. It’ll have more automation, it’ll be more simple. People will be coming to you rather than you chasing them.

Okay. So that’s how that works. So just to recap, this is creating YouTube video, converting to a blog publishing into the website, the WordPress website, creating a powerful post adding convert box, driving traffic via AdWords, making sure the content is around a long tail keyword based on your audience and your solution posting via Facebook, boosting the post and an engagement campaign posting via LinkedIn, the socials to get that pixel firing to retarget via Facebook, Google display network, and Instagram, get them into the care study.

Okay. So that’s how that works. Fatale. Let me know if you’ve got any more questions. I hope I hope this has helped. I’ll download the PDFs and add them to you, your Google drive file your Google drive folder. Let me know if you need any more help.

And I would love it if you left me some five-star feedback with some good comments because I tell it helps my business.

And it’s been great working with you on this particular gig. So have a great day. Cheers.

To know more about my services, click here.


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